Brand Development for VERO - Women's Sexual Health Supplements
A successful Cosmetic Gynecologist wanted to create a brand of supplements design for women, by women that spoke to the power of trusting her own body. Our goal was to remove the "sex" in our presentation of the brand, while leaning into the idea of feeling better, more confident and more vibrant. The tagline "Trust the V" gave us dual associations with both trusting the brand "Vero" as well as trusting a woman's instincts, or her "V". We were also able to use product titles like "V Good" and "V Smooth" using the V as a stand in for "Very", matching contemporary speak.